Meet the new owners of Effective Natural Products, Well Canine, Well Equine and Well Feline

family well canine

Hi, we’re Shane and Tanya Vaughan, the new owners of Effective Natural products including Well Canine, Well Equine and Well Feline! We are excited to become your go to for high-quality, liquid vitamins and supplements for your entire family.

A little about the Vaughans 

As parents of three active kids, Max, Charlie and Mckenna, we are always looking to find healthy ways to achieve and maintain wellness. We are also big pet lovers and treat them as if they are one of our children. Currently we have a brindle English Mastiff named Luna but we’ve had many best friends in the past including every color of lab, a retriever, a Weimaraner, and plenty of mixed breeds.

Luna the Mastiff Dog running on the beach

Shane, Tanya Vaughan and Dexter our three-legged dogNormally we have two dogs but we recently lost our sweet yellow lab, Dexter, to bone cancer. As much as we are sad he was taken from us too soon, we are forever grateful for the time we had with him.

Our business backgrounds are in ecommerce. We have both been executives at great ecommerce brands including, Plant Therapy pure essential oils and Snake River Farms northwest premium beef. Add that to our agency and technology experience and we have worked for clients in about every industry you can imagine.Shane and I are both approaching 50 but our kids are still young with the youngest in grade school and our oldest two in college. We’re active parents playing tennis several times per week, regulars at the gym and often outdoors partaking in seasonal sports as we live in beautiful Boise, Idaho where the outdoors is a standard part of our lifestyle.

No matter how healthy you are, with age and activity comes aches and pains. We always seek out natural forms of treatment so when we found ourselves looking to own our own business, and Effective Natural Products became available, it was apparent that this was a serendipitous opportunity for us.

We couldn’t be more excited to own a brand dedicated to quality and effectiveness as well as customer service. We are grateful for every customer and love feedback so if you have a moment, drop us a line and let us know how we can better provide great wellness products for you, your family and your furries.

We look forward to the journey that lies ahead and hope that you'll join us in it.

Horseback riding in Costa Rica


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