Military & Veteran Discounts

Military & Veteran Appreciation Program

At Effective Natural Products, we honor the men and women who selflessly choose to serve our country. In appreciation of this service, we have created the ENP Military & Veterans Appreciation Program for all active and retired military personnel.

Veteran DiscountsThrough this program, qualifying members receive 15% off all ENP and Well Canine, Feline and Equine products, including our best selling liquid Vegetarian Glucosamine for joint pain and Curcumin for chronic inflammation, immune defense, stomach issues and memory care. And of course we haven't forgotten your best friend and confidant. Our pet glucosamine products are also available to your service members at a 15% discount. 

We've also hand selected a collection specifically for Vets and Military. Upon approval of your submitted service documents, you'll get 25% off these products for life!

There are no exclusions to the Military and Veterans Appreciation discount and it is unlimited. This discount will never expire as we believe anyone who has served our country has earned the right to have safe and affordable access to high-quality, consistent, efficacious health and wellness products for themselves and their pets.

Apply for the Effective Natural Products Military& Veterans Appreciation Program by emailing a copy of one of the following proof of service documents:

  • Veteran Identification Card (VIC) - active duty, National Guard, Reserves, IRR, or retiree
  • Veteran Health Identification Card (VHIC)
  • Veteran Choice Card
  • Military Dependent ID (DD Form 1173)
  • Veteran designation (identifying mark) on state-issued driver’s license or ID
  • Most recent "LES" (pay stub) for active duty

Please email your proof of service to

An ENP customer service team member will reach out to confirm your discount and provide any additional information. Your discount will be automatically applied to the retail prices listed on our website when you log in to your Effective Natural Products account.